Diagnostic Analysis

Client: abundance-therapy Date: February 13, 2026
1
Critical
18
Warning
3
Info
22
Total Findings

● Critical Issues

Money is being wasted now — requires immediate action.

CRITICAL $493.63 spent with zero conversions — Search - Therapy Services

Campaign "Search - Therapy Services" has spent $493.63 (above the $50 threshold) with zero conversions. This may indicate a tracking issue or poor campaign targeting.

Detail Value
Category conversion_tracking
Metric Value 493.631167
Threshold 50
Recommendation Verify conversion tracking tags are firing correctly. Check Google Tag Manager for errors. If tracking is correct, review targeting, landing pages, and ad relevance.

▲ Warnings

Degrading performance — monitor and address soon.

WARNING Quality Score 0/10 for "depression counseling" — depression counseling

Keyword "depression counseling" in campaign "Search - Therapy Services" / ad group "Depression & General Therapy" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "anxiety disorder treatments" — anxiety disorder treatments

Keyword "anxiety disorder treatments" in campaign "Search - Therapy Services" / ad group "Depression & General Therapy" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "therapy sessions near me" — therapy sessions near me

Keyword "therapy sessions near me" in campaign "Search - Therapy Services" / ad group "Depression & General Therapy" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "best marriage counseling near me" — best marriage counseling near me

Keyword "best marriage counseling near me" in campaign "Search - Therapy Services" / ad group "Couples & Marriage" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "black counselors near me" — black counselors near me

Keyword "black counselors near me" in campaign "Search - Therapy Services" / ad group "Couples & Marriage" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Conversion action "Smart campaign ad clicks to call" is 2 — Smart campaign ad clicks to call

Conversion action "Smart campaign ad clicks to call" (category: 18, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Smart campaign map clicks to call" is 2 — Smart campaign map clicks to call

Conversion action "Smart campaign map clicks to call" (category: 18, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Smart campaign map directions" is 2 — Smart campaign map directions

Conversion action "Smart campaign map directions" (category: 16, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Clicks to call" is 3 — Clicks to call

Conversion action "Clicks to call" (category: 18, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Local actions - Directions" is 3 — Local actions - Directions

Conversion action "Local actions - Directions" (category: 16, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Calls from ads" is 3 — Calls from ads

Conversion action "Calls from ads" (category: 11, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "ADHD Assessment - Form Submit - Website" is 3 — ADHD Assessment - Form Submit - Website

Conversion action "ADHD Assessment - Form Submit - Website" (category: 13, counting: 2) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "ADHD Assessment - Phone Click - Website" is 3 — ADHD Assessment - Phone Click - Website

Conversion action "ADHD Assessment - Phone Click - Website" (category: 11, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "TEST" is 3 — TEST

Conversion action "TEST" (category: 11, counting: 2) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "ADHD Assessment - Call from Ads - 30sec" is 3 — ADHD Assessment - Call from Ads - 30sec

Conversion action "ADHD Assessment - Call from Ads - 30sec" (category: 11, counting: 2) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Form Submission - Contact" is 2 — Form Submission - Contact

Conversion action "Form Submission - Contact" (category: 13, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Phone Click - Website" is 2 — Phone Click - Website

Conversion action "Phone Click - Website" (category: 11, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING 0.0% impression share lost to budget — Search - Therapy Services

Campaign "Search - Therapy Services" is losing 0.0% of impression share due to budget constraints. Daily budget: $16.67.

Detail Value
Category budget_efficiency
Metric Value 0.04340993910823021
Threshold 0
Recommendation Increase the daily budget to capture lost impression share, or optimize bids and targeting to get more value from the current budget.

ℹ Optimization Opportunities

Areas that could be improved for better performance.

INFO Quality Score 3/10 for "depression therapy" — depression therapy

Keyword "depression therapy" in campaign "Search - Therapy Services" / ad group "Depression & General Therapy" has a below-acceptable Quality Score of 3. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: ABOVE_AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 3
Threshold 5
Recommendation Monitor this keyword and consider ad copy or landing page improvements to raise the Quality Score above the acceptable threshold.
INFO Quality Score 3/10 for "depression treatment" — depression treatment

Keyword "depression treatment" in campaign "Search - Therapy Services" / ad group "Depression & General Therapy" has a below-acceptable Quality Score of 3. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: ABOVE_AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 3
Threshold 5
Recommendation Monitor this keyword and consider ad copy or landing page improvements to raise the Quality Score above the acceptable threshold.
INFO Quality Score 3/10 for "male therapists near me" — male therapists near me

Keyword "male therapists near me" in campaign "Search - Therapy Services" / ad group "Couples & Marriage" has a below-acceptable Quality Score of 3. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: BELOW_AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 3
Threshold 5
Recommendation Monitor this keyword and consider ad copy or landing page improvements to raise the Quality Score above the acceptable threshold.