Action Punch List

Client: abundance-therapy Date: February 13, 2026 Total Items: 25

Summary by Category

Category Items
conversion_tracking 13
quality_score 11
budget_efficiency 1

Action Items

P1 conversion_tracking

Search - Therapy Services

Current State
Campaign 'Search - Therapy Services' has 493.631167 conversions with spend of 50
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 quality_score

depression counseling

Current State
Quality Score 0 (threshold: 3) for keyword 'depression counseling'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

anxiety disorder treatments

Current State
Quality Score 0 (threshold: 3) for keyword 'anxiety disorder treatments'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

therapy sessions near me

Current State
Quality Score 0 (threshold: 3) for keyword 'therapy sessions near me'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

best marriage counseling near me

Current State
Quality Score 0 (threshold: 3) for keyword 'best marriage counseling near me'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

black counselors near me

Current State
Quality Score 0 (threshold: 3) for keyword 'black counselors near me'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 conversion_tracking

Smart campaign ad clicks to call

Current State
Campaign 'Smart campaign ad clicks to call' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Smart campaign map clicks to call

Current State
Campaign 'Smart campaign map clicks to call' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Smart campaign map directions

Current State
Campaign 'Smart campaign map directions' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Clicks to call

Current State
Campaign 'Clicks to call' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Local actions - Directions

Current State
Campaign 'Local actions - Directions' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Calls from ads

Current State
Campaign 'Calls from ads' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

ADHD Assessment - Form Submit - Website

Current State
Campaign 'ADHD Assessment - Form Submit - Website' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

ADHD Assessment - Phone Click - Website

Current State
Campaign 'ADHD Assessment - Phone Click - Website' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

TEST

Current State
Campaign 'TEST' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

ADHD Assessment - Call from Ads - 30sec

Current State
Campaign 'ADHD Assessment - Call from Ads - 30sec' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Form Submission - Contact

Current State
Campaign 'Form Submission - Contact' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Phone Click - Website

Current State
Campaign 'Phone Click - Website' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 budget_efficiency

Search - Therapy Services

Current State
Campaign 'Search - Therapy Services' budget utilization: 0.04340993910823021 (threshold: 0)
Recommended Change
Adjust daily budget to align with actual spend patterns; review impression share lost to budget and reallocate from underperforming campaigns
Why: Campaign "Search - Therapy Services" is losing 0.0% of impression share due to budget constraints. Daily budget: $16.67.
P3 quality_score

depression therapy

Current State
expected CTR is BELOW_AVERAGE for keyword 'depression therapy'
Recommended Change
Improve ad relevance for keyword 'depression therapy' by testing new ad copy with the keyword in headlines; add responsive search ad variations
Why: Improving expected CTR raises Quality Score, lowering CPC and improving ad rank
P3 quality_score

depression therapy

Current State
ad relevance is BELOW_AVERAGE for keyword 'depression therapy'
Recommended Change
Improve ad relevance for keyword 'depression therapy' by aligning ad copy with search intent; ensure the keyword appears in headlines and descriptions
Why: Improving ad relevance raises Quality Score, lowering CPC and improving ad rank
P3 quality_score

depression treatment

Current State
expected CTR is BELOW_AVERAGE for keyword 'depression treatment'
Recommended Change
Improve ad relevance for keyword 'depression treatment' by testing new ad copy with the keyword in headlines; add responsive search ad variations
Why: Improving expected CTR raises Quality Score, lowering CPC and improving ad rank
P3 quality_score

depression treatment

Current State
ad relevance is BELOW_AVERAGE for keyword 'depression treatment'
Recommended Change
Improve ad relevance for keyword 'depression treatment' by aligning ad copy with search intent; ensure the keyword appears in headlines and descriptions
Why: Improving ad relevance raises Quality Score, lowering CPC and improving ad rank
P3 quality_score

male therapists near me

Current State
expected CTR is BELOW_AVERAGE for keyword 'male therapists near me'
Recommended Change
Improve ad relevance for keyword 'male therapists near me' by testing new ad copy with the keyword in headlines; add responsive search ad variations
Why: Improving expected CTR raises Quality Score, lowering CPC and improving ad rank
P3 quality_score

male therapists near me

Current State
ad relevance is BELOW_AVERAGE for keyword 'male therapists near me'
Recommended Change
Improve ad relevance for keyword 'male therapists near me' by aligning ad copy with search intent; ensure the keyword appears in headlines and descriptions
Why: Improving ad relevance raises Quality Score, lowering CPC and improving ad rank