Action Punch List

Client: cole-fisher Date: February 13, 2026 Total Items: 27

Summary by Category

Category Items
conversion_tracking 27

Action Items

P2 conversion_tracking

Contact Form Fill

Current State
Campaign 'Contact Form Fill' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Calls from ads

Current State
Campaign 'Calls from ads' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Clicks to call

Current State
Campaign 'Clicks to call' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Local actions - Other engagements

Current State
Campaign 'Local actions - Other engagements' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Local actions - Website visits

Current State
Campaign 'Local actions - Website visits' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Local actions - Directions

Current State
Campaign 'Local actions - Directions' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Android installs (all other apps)

Current State
Campaign 'Android installs (all other apps)' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.colefisher.com (web) purchase

Current State
Campaign 'www.colefisher.com (web) purchase' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Contact Us Submission (Google Analytics event form_submit_ContactUs)

Current State
Campaign 'Contact Us Submission (Google Analytics event form_submit_ContactUs)' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Newsletter Sign Up (form_submit_NewsletterSubscribe)

Current State
Campaign 'Newsletter Sign Up (form_submit_NewsletterSubscribe)' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Cole Fisher (web) form_submit

Current State
Campaign 'Cole Fisher (web) form_submit' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Phone call lead (website; phone_number_click)

Current State
Campaign 'Phone call lead (website; phone_number_click)' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.colefisher.com (web) contact_form_submit

Current State
Campaign 'www.colefisher.com (web) contact_form_submit' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.colefisher.com (web) phone_click

Current State
Campaign 'www.colefisher.com (web) phone_click' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Cole Fisher (web) scroll_25

Current State
Campaign 'Cole Fisher (web) scroll_25' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Cole Fisher (web) session_start

Current State
Campaign 'Cole Fisher (web) session_start' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.colefisher.com (web) first_visit

Current State
Campaign 'www.colefisher.com (web) first_visit' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.colefisher.com (web) page_view

Current State
Campaign 'www.colefisher.com (web) page_view' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.colefisher.com (web) click

Current State
Campaign 'www.colefisher.com (web) click' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.colefisher.com (web) user_engagement

Current State
Campaign 'www.colefisher.com (web) user_engagement' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Cole Fisher (web) scroll

Current State
Campaign 'Cole Fisher (web) scroll' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Cole Fisher (web) scroll_50

Current State
Campaign 'Cole Fisher (web) scroll_50' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Cole Fisher (web) scroll_75

Current State
Campaign 'Cole Fisher (web) scroll_75' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Cole Fisher (web) scroll_90

Current State
Campaign 'Cole Fisher (web) scroll_90' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.colefisher.com (web) newsletter_signup

Current State
Campaign 'www.colefisher.com (web) newsletter_signup' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.colefisher.com (web) close_convert_lead

Current State
Campaign 'www.colefisher.com (web) close_convert_lead' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.colefisher.com (web) qualify_lead

Current State
Campaign 'www.colefisher.com (web) qualify_lead' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions