Action Punch List

Client: everyday-parenting Date: February 13, 2026 Total Items: 53

Summary by Category

Category Items
conversion_tracking 29
quality_score 21
search_term_waste 1
budget_efficiency 2

Action Items

P1 conversion_tracking

Search - Child Behavior & Family Support

Current State
Campaign 'Search - Child Behavior & Family Support' has 708.093753 conversions with spend of 50
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P1 conversion_tracking

Brand - Everyday Parenting

Current State
Campaign 'Brand - Everyday Parenting' has 84.94 conversions with spend of 50
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 quality_score

dr layne raskin

Current State
Quality Score 0 (threshold: 3) for keyword 'dr layne raskin'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

dr jeanette sawyer cohen

Current State
Quality Score 0 (threshold: 3) for keyword 'dr jeanette sawyer cohen'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

edparenting

Current State
Quality Score 0 (threshold: 3) for keyword 'edparenting'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

edparenting psychology

Current State
Quality Score 0 (threshold: 3) for keyword 'edparenting psychology'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

therapy for aggressive toddler

Current State
Quality Score 0 (threshold: 3) for keyword 'therapy for aggressive toddler'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

coping skills therapy for kids

Current State
Quality Score 0 (threshold: 3) for keyword 'coping skills therapy for kids'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

therapy for strong willed child

Current State
Quality Score 0 (threshold: 3) for keyword 'therapy for strong willed child'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

preschool behavior problems

Current State
Quality Score 0 (threshold: 3) for keyword 'preschool behavior problems'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

preschool behavior management

Current State
Quality Score 0 (threshold: 3) for keyword 'preschool behavior management'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

attention seeking behavior in preschoolers

Current State
Quality Score 0 (threshold: 3) for keyword 'attention seeking behavior in preschoolers'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

normal preschool behavior

Current State
Quality Score 0 (threshold: 3) for keyword 'normal preschool behavior'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

preschools for behavior problems near me

Current State
Quality Score 0 (threshold: 3) for keyword 'preschools for behavior problems near me'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

preschool for behavior issues near me

Current State
Quality Score 0 (threshold: 3) for keyword 'preschool for behavior issues near me'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

bad behavior in kindergarten

Current State
Quality Score 0 (threshold: 3) for keyword 'bad behavior in kindergarten'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

bad behavior in preschool

Current State
Quality Score 0 (threshold: 3) for keyword 'bad behavior in preschool'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

behavior challenges in preschool

Current State
Quality Score 0 (threshold: 3) for keyword 'behavior challenges in preschool'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

behavior in preschoolers

Current State
Quality Score 0 (threshold: 3) for keyword 'behavior in preschoolers'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

temper tantrum therapy

Current State
Quality Score 0 (threshold: 3) for keyword 'temper tantrum therapy'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

help with child meltdowns

Current State
Quality Score 0 (threshold: 3) for keyword 'help with child meltdowns'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

autistic tantrums how to deal with

Current State
Quality Score 0 (threshold: 3) for keyword 'autistic tantrums how to deal with'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

therapy for child tantrums

Current State
Quality Score 0 (threshold: 3) for keyword 'therapy for child tantrums'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 conversion_tracking

Calls from AdWords Express Ads

Current State
Campaign 'Calls from AdWords Express Ads' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Smart campaign map clicks to call

Current State
Campaign 'Smart campaign map clicks to call' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Local actions - Directions

Current State
Campaign 'Local actions - Directions' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Smart campaign ad clicks to call

Current State
Campaign 'Smart campaign ad clicks to call' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Smart campaign map directions

Current State
Campaign 'Smart campaign map directions' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Clicks to call

Current State
Campaign 'Clicks to call' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Contact Us

Current State
Campaign 'Contact Us' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Calls from Smart Campaign Ads

Current State
Campaign 'Calls from Smart Campaign Ads' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

edparenting.com (web) purchase

Current State
Campaign 'edparenting.com (web) purchase' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Parent Coaching Lead Form

Current State
Campaign 'Parent Coaching Lead Form' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Child Behavior Lead Form

Current State
Campaign 'Child Behavior Lead Form' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Parent-Child Connection Lead Form

Current State
Campaign 'Parent-Child Connection Lead Form' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Perinatal Depression Lead Form

Current State
Campaign 'Perinatal Depression Lead Form' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Pregnancy Mental Health Lead Form

Current State
Campaign 'Pregnancy Mental Health Lead Form' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Postpartum Support Lead Form

Current State
Campaign 'Postpartum Support Lead Form' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Child Therapy Lead Form

Current State
Campaign 'Child Therapy Lead Form' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Family Therapy Lead Form

Current State
Campaign 'Family Therapy Lead Form' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Neurodivergent Services Lead Form

Current State
Campaign 'Neurodivergent Services Lead Form' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.edparenting.com (web) purchase

Current State
Campaign 'www.edparenting.com (web) purchase' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.edparenting.com (web) form_submit_ContactUs

Current State
Campaign 'www.edparenting.com (web) form_submit_ContactUs' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Calls from ads

Current State
Campaign 'Calls from ads' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.edparenting.com (web) newsletter_signup

Current State
Campaign 'www.edparenting.com (web) newsletter_signup' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.edparenting.com (web) contact_form_submit

Current State
Campaign 'www.edparenting.com (web) contact_form_submit' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.edparenting.com (web) phone_click

Current State
Campaign 'www.edparenting.com (web) phone_click' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.edparenting.com (web) email_click

Current State
Campaign 'www.edparenting.com (web) email_click' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Phone Click - Website

Current State
Campaign 'Phone Click - Website' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Form Submission - Contact

Current State
Campaign 'Form Submission - Contact' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 search_term_waste

everyday parenting

Current State
Search term 'everyday parenting' spent 23.79 with 10 conversions
Recommended Change
Add 'everyday parenting' as a negative keyword in the campaign or ad group
Why: Blocking wasteful search terms reduces wasted spend and improves overall campaign ROAS
P2 budget_efficiency

Search - Child Behavior & Family Support

Current State
Campaign 'Search - Child Behavior & Family Support' budget utilization: 0.09752582272399712 (threshold: 0)
Recommended Change
Adjust daily budget to align with actual spend patterns; review impression share lost to budget and reallocate from underperforming campaigns
Why: Campaign "Search - Child Behavior & Family Support" is losing 0.1% of impression share due to budget constraints. Daily budget: $42.00.
P2 budget_efficiency

Brand - Everyday Parenting

Current State
Campaign 'Brand - Everyday Parenting' budget utilization: 0.011627906976744186 (threshold: 0)
Recommended Change
Adjust daily budget to align with actual spend patterns; review impression share lost to budget and reallocate from underperforming campaigns
Why: Campaign "Brand - Everyday Parenting" is losing 0.0% of impression share due to budget constraints. Daily budget: $8.00.