Diagnostic Analysis

Client: impact-psych Date: February 13, 2026
6
Critical
24
Warning
3
Info
33
Total Findings

● Critical Issues

Money is being wasted now — requires immediate action.

CRITICAL Landing page returned HTTP 404 — https://www.impact-psych.com/parent-coaching{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}

Landing page "https://www.impact-psych.com/parent-coaching{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}" returned status 404 (expected one of: 200). Broken pages waste ad spend and harm Quality Score.

Detail Value
Category landing_page_health
Metric Value 404
Threshold HTTP 200
Recommendation Fix the landing page to return a 200 status. If the page has moved, update the ad destination URL. Pause ads pointing to broken URLs until resolved.
CRITICAL Landing page returned HTTP 404 — https://www.impact-psych.com/dbt-a-parent-support-group{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}

Landing page "https://www.impact-psych.com/dbt-a-parent-support-group{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}" returned status 404 (expected one of: 200). Broken pages waste ad spend and harm Quality Score.

Detail Value
Category landing_page_health
Metric Value 404
Threshold HTTP 200
Recommendation Fix the landing page to return a 200 status. If the page has moved, update the ad destination URL. Pause ads pointing to broken URLs until resolved.
CRITICAL Landing page returned HTTP 404 — https://www.impact-psych.com/neurodiversity{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}

Landing page "https://www.impact-psych.com/neurodiversity{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}" returned status 404 (expected one of: 200). Broken pages waste ad spend and harm Quality Score.

Detail Value
Category landing_page_health
Metric Value 404
Threshold HTTP 200
Recommendation Fix the landing page to return a 200 status. If the page has moved, update the ad destination URL. Pause ads pointing to broken URLs until resolved.
CRITICAL Landing page returned HTTP 404 — https://www.impact-psych.com/executive-functioning-coaching{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}

Landing page "https://www.impact-psych.com/executive-functioning-coaching{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}" returned status 404 (expected one of: 200). Broken pages waste ad spend and harm Quality Score.

Detail Value
Category landing_page_health
Metric Value 404
Threshold HTTP 200
Recommendation Fix the landing page to return a 200 status. If the page has moved, update the ad destination URL. Pause ads pointing to broken URLs until resolved.
CRITICAL $154.88 spent with zero conversions — IMPACT_Parent_Search_Westchester_2025-06

Campaign "IMPACT_Parent_Search_Westchester_2025-06" has spent $154.88 (above the $50 threshold) with zero conversions. This may indicate a tracking issue or poor campaign targeting.

Detail Value
Category conversion_tracking
Metric Value 154.875731
Threshold 50
Recommendation Verify conversion tracking tags are firing correctly. Check Google Tag Manager for errors. If tracking is correct, review targeting, landing pages, and ad relevance.
CRITICAL $360.70 spent with zero conversions — IMPACT_ADHD_Search_Westchester_2025-06

Campaign "IMPACT_ADHD_Search_Westchester_2025-06" has spent $360.70 (above the $50 threshold) with zero conversions. This may indicate a tracking issue or poor campaign targeting.

Detail Value
Category conversion_tracking
Metric Value 360.7
Threshold 50
Recommendation Verify conversion tracking tags are firing correctly. Check Google Tag Manager for errors. If tracking is correct, review targeting, landing pages, and ad relevance.

▲ Warnings

Degrading performance — monitor and address soon.

WARNING CTR declined 40.9% WoW — IMPACT_Parent_Search_Westchester_2025-06

Campaign "IMPACT_Parent_Search_Westchester_2025-06" CTR fell from 4.48% to 2.65% (-40.9% change).

Detail Value
Category performance_trends
Metric Value -40.894770006301194
Threshold -20
Recommendation Review ad copy relevance, keyword match types, and search term reports. Test new ad variations to improve engagement.
WARNING Quality Score 0/10 for "parenting support" — parenting support

Keyword "parenting support" in campaign "IMPACT_Parent_Search_Westchester_2025-06" / ad group "Parent Coaching" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "parent guidance" — parent guidance

Keyword "parent guidance" in campaign "IMPACT_Parent_Search_Westchester_2025-06" / ad group "Parent Coaching" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "difficult teen behavior" — difficult teen behavior

Keyword "difficult teen behavior" in campaign "IMPACT_Parent_Search_Westchester_2025-06" / ad group "Parent Coaching" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 1/10 for "parenting classes near me" — parenting classes near me

Keyword "parenting classes near me" in campaign "IMPACT_Parent_Search_Westchester_2025-06" / ad group "Parent Classes Training" has a critically low Quality Score of 1. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: BELOW_AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 1
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 1/10 for "parenting classes near me" — parenting classes near me

Keyword "parenting classes near me" in campaign "IMPACT_Parent_Search_Westchester_2025-06" / ad group "Parent Classes Training" has a critically low Quality Score of 1. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: BELOW_AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 1
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "parent training" — parent training

Keyword "parent training" in campaign "IMPACT_Parent_Search_Westchester_2025-06" / ad group "Parent Classes Training" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "parent training classes" — parent training classes

Keyword "parent training classes" in campaign "IMPACT_Parent_Search_Westchester_2025-06" / ad group "Parent Classes Training" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "add therapy" — add therapy

Keyword "add therapy" in campaign "IMPACT_ADHD_Search_Westchester_2025-06" / ad group "ADHD Therapy Services" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "adhd and therapy" — adhd and therapy

Keyword "adhd and therapy" in campaign "IMPACT_ADHD_Search_Westchester_2025-06" / ad group "ADHD Therapy Services" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 1/10 for "cbt for adhd" — cbt for adhd

Keyword "cbt for adhd" in campaign "IMPACT_ADHD_Search_Westchester_2025-06" / ad group "ADHD Therapy Services" has a critically low Quality Score of 1. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: BELOW_AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 1
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "add therapist near me" — add therapist near me

Keyword "add therapist near me" in campaign "IMPACT_ADHD_Search_Westchester_2025-06" / ad group "ADHD Local Search" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "adhd therapy westchester ny" — adhd therapy westchester ny

Keyword "adhd therapy westchester ny" in campaign "IMPACT_ADHD_Search_Westchester_2025-06" / ad group "ADHD Local Search" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Conversion action "Phone Click - Mobile Website" is 2 — Phone Click - Mobile Website

Conversion action "Phone Click - Mobile Website" (category: 11, counting: 2) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Contact Form - Consultation Request" is 2 — Contact Form - Consultation Request

Conversion action "Contact Form - Consultation Request" (category: 13, counting: 2) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Newsletter Signup" is 2 — Newsletter Signup

Conversion action "Newsletter Signup" (category: 10, counting: 2) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Call from Ad - Direct" is 2 — Call from Ad - Direct

Conversion action "Call from Ad - Direct" (category: 11, counting: 2) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Website Phone Call - Consultation" is 2 — Website Phone Call - Consultation

Conversion action "Website Phone Call - Consultation" (category: 11, counting: 2) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Local actions - Website visits" is 2 — Local actions - Website visits

Conversion action "Local actions - Website visits" (category: 3, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Local actions - Other engagements" is 2 — Local actions - Other engagements

Conversion action "Local actions - Other engagements" (category: 19, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Calls from ads" is 2 — Calls from ads

Conversion action "Calls from ads" (category: 11, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Local actions - Directions" is 2 — Local actions - Directions

Conversion action "Local actions - Directions" (category: 16, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING 0.9% impression share lost to budget — IMPACT_Parent_Search_Westchester_2025-06

Campaign "IMPACT_Parent_Search_Westchester_2025-06" is losing 0.9% of impression share due to budget constraints. Daily budget: $5.00.

Detail Value
Category budget_efficiency
Metric Value 0.9001
Threshold 0
Recommendation Increase the daily budget to capture lost impression share, or optimize bids and targeting to get more value from the current budget.
WARNING 0.9% impression share lost to budget — IMPACT_ADHD_Search_Westchester_2025-06

Campaign "IMPACT_ADHD_Search_Westchester_2025-06" is losing 0.9% of impression share due to budget constraints. Daily budget: $11.67.

Detail Value
Category budget_efficiency
Metric Value 0.9001
Threshold 0
Recommendation Increase the daily budget to capture lost impression share, or optimize bids and targeting to get more value from the current budget.

ℹ Optimization Opportunities

Areas that could be improved for better performance.

INFO Quality Score 3/10 for "parenting classes" — parenting classes

Keyword "parenting classes" in campaign "IMPACT_Parent_Search_Westchester_2025-06" / ad group "Parent Classes Training" has a below-acceptable Quality Score of 3. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: ABOVE_AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 3
Threshold 5
Recommendation Monitor this keyword and consider ad copy or landing page improvements to raise the Quality Score above the acceptable threshold.
INFO Quality Score 3/10 for "adhd therapy" — adhd therapy

Keyword "adhd therapy" in campaign "IMPACT_ADHD_Search_Westchester_2025-06" / ad group "ADHD Therapy Services" has a below-acceptable Quality Score of 3. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: ABOVE_AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 3
Threshold 5
Recommendation Monitor this keyword and consider ad copy or landing page improvements to raise the Quality Score above the acceptable threshold.
INFO Quality Score 3/10 for "adhd therapist near me" — adhd therapist near me

Keyword "adhd therapist near me" in campaign "IMPACT_ADHD_Search_Westchester_2025-06" / ad group "ADHD Local Search" has a below-acceptable Quality Score of 3. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: BELOW_AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 3
Threshold 5
Recommendation Monitor this keyword and consider ad copy or landing page improvements to raise the Quality Score above the acceptable threshold.