Weekly Summary

Client: IMPACT Psychological Services Date: February 13, 2026

Diagnostic Overview

6
Critical
24
Warning
3
Info
171
Action Items

Performance Highlights (7-Day)

Campaign Clicks Cost Conversions CTR
IMPACT_Parent_Search_Westchester_2025-06 14 $39.27 0 2.6%
IMPACT_ADHD_Search_Westchester_2025-06 16 $89.04 0 15.5%

Top Issues

CRITICAL Landing page returned HTTP 404 — https://www.impact-psych.com/parent-coaching{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}

Fix the landing page to return a 200 status. If the page has moved, update the ad destination URL. Pause ads pointing to broken URLs until resolved.

CRITICAL Landing page returned HTTP 404 — https://www.impact-psych.com/dbt-a-parent-support-group{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}

Fix the landing page to return a 200 status. If the page has moved, update the ad destination URL. Pause ads pointing to broken URLs until resolved.

CRITICAL Landing page returned HTTP 404 — https://www.impact-psych.com/neurodiversity{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}

Fix the landing page to return a 200 status. If the page has moved, update the ad destination URL. Pause ads pointing to broken URLs until resolved.

CRITICAL Landing page returned HTTP 404 — https://www.impact-psych.com/executive-functioning-coaching{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}

Fix the landing page to return a 200 status. If the page has moved, update the ad destination URL. Pause ads pointing to broken URLs until resolved.

CRITICAL $154.88 spent with zero conversions — IMPACT_Parent_Search_Westchester_2025-06

Verify conversion tracking tags are firing correctly. Check Google Tag Manager for errors. If tracking is correct, review targeting, landing pages, and ad relevance.

Top Action Items

P1 https://www.impact-psych.com/parent-coaching{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}

Change H1 from 'Subscribe' to include 'parenting support'

P1 https://www.impact-psych.com/parent-coaching{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}

Update meta description to include 'parenting support'

P1 https://www.impact-psych.com/parent-coaching{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}

Change H1 from 'Subscribe' to include 'parent guidance'

P1 https://www.impact-psych.com/parent-coaching{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}

Update meta description to include 'parent guidance'

P1 https://www.impact-psych.com/parent-coaching{ignore}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_content={creative}&utm_term={keyword}

Change H1 from 'Subscribe' to include 'parent coaching'