Diagnostic Analysis

Client: mind-by-design Date: February 13, 2026
3
Critical
74
Warning
0
Info
77
Total Findings

● Critical Issues

Money is being wasted now — requires immediate action.

CRITICAL $1436.64 spent with zero conversions — MBD_Assessment_Search_MH-CB

Campaign "MBD_Assessment_Search_MH-CB" has spent $1436.64 (above the $50 threshold) with zero conversions. This may indicate a tracking issue or poor campaign targeting.

Detail Value
Category conversion_tracking
Metric Value 1436.644854
Threshold 50
Recommendation Verify conversion tracking tags are firing correctly. Check Google Tag Manager for errors. If tracking is correct, review targeting, landing pages, and ad relevance.
CRITICAL $530.49 spent with zero conversions — MBD_Literacy_Search_MH-CB

Campaign "MBD_Literacy_Search_MH-CB" has spent $530.49 (above the $50 threshold) with zero conversions. This may indicate a tracking issue or poor campaign targeting.

Detail Value
Category conversion_tracking
Metric Value 530.493145
Threshold 50
Recommendation Verify conversion tracking tags are firing correctly. Check Google Tag Manager for errors. If tracking is correct, review targeting, landing pages, and ad relevance.
CRITICAL $527.40 spent with zero conversions — MBD_ExecFunction_Search_MH-CB

Campaign "MBD_ExecFunction_Search_MH-CB" has spent $527.40 (above the $50 threshold) with zero conversions. This may indicate a tracking issue or poor campaign targeting.

Detail Value
Category conversion_tracking
Metric Value 527.399739
Threshold 50
Recommendation Verify conversion tracking tags are firing correctly. Check Google Tag Manager for errors. If tracking is correct, review targeting, landing pages, and ad relevance.

▲ Warnings

Degrading performance — monitor and address soon.

WARNING CTR declined 34.6% WoW — MBD_Assessment_Search_MH-CB

Campaign "MBD_Assessment_Search_MH-CB" CTR fell from 11.04% to 7.22% (-34.6% change).

Detail Value
Category performance_trends
Metric Value -34.58534365043241
Threshold -20
Recommendation Review ad copy relevance, keyword match types, and search term reports. Test new ad variations to improve engagement.
WARNING Quality Score 0/10 for "psychoeducational assessment near me" — psychoeducational assessment near me

Keyword "psychoeducational assessment near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Psychoeducational Evaluations" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "psycho educational evaluation near me" — psycho educational evaluation near me

Keyword "psycho educational evaluation near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Psychoeducational Evaluations" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "psycho educational evaluation near me" — psycho educational evaluation near me

Keyword "psycho educational evaluation near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Psychoeducational Evaluations" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 2/10 for "educational psychologist near me" — educational psychologist near me

Keyword "educational psychologist near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Educational Psychologist Services" has a critically low Quality Score of 2. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 2
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 2/10 for "educational psychologist near me" — educational psychologist near me

Keyword "educational psychologist near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Educational Psychologist Services" has a critically low Quality Score of 2. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 2
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "licensed educational psychologist near me" — licensed educational psychologist near me

Keyword "licensed educational psychologist near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Educational Psychologist Services" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "find an educational psychologist near me" — find an educational psychologist near me

Keyword "find an educational psychologist near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Educational Psychologist Services" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 2/10 for "dyslexia testing near me" — dyslexia testing near me

Keyword "dyslexia testing near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Dyslexia Testing" has a critically low Quality Score of 2. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 2
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 2/10 for "dyslexia testing near me" — dyslexia testing near me

Keyword "dyslexia testing near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Dyslexia Testing" has a critically low Quality Score of 2. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 2
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 2/10 for "dyslexia evaluation near me" — dyslexia evaluation near me

Keyword "dyslexia evaluation near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Dyslexia Testing" has a critically low Quality Score of 2. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 2
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 1/10 for "adult dyslexia testing near me" — adult dyslexia testing near me

Keyword "adult dyslexia testing near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Dyslexia Testing" has a critically low Quality Score of 1. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: BELOW_AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 1
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 2/10 for "dyslexia evaluation near me" — dyslexia evaluation near me

Keyword "dyslexia evaluation near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Dyslexia Testing" has a critically low Quality Score of 2. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 2
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 2/10 for "dyslexia evaluation near me" — dyslexia evaluation near me

Keyword "dyslexia evaluation near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Dyslexia Testing" has a critically low Quality Score of 2. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 2
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "private educational evaluation" — private educational evaluation

Keyword "private educational evaluation" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Independent Educational Evaluation" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "independent educational evaluation near me" — independent educational evaluation near me

Keyword "independent educational evaluation near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Independent Educational Evaluation" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "independent educational evaluation near me" — independent educational evaluation near me

Keyword "independent educational evaluation near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Independent Educational Evaluation" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "iee evaluation near me" — iee evaluation near me

Keyword "iee evaluation near me" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Independent Educational Evaluation" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "dyslexia intervention programs" — dyslexia intervention programs

Keyword "dyslexia intervention programs" in campaign "MBD_Literacy_Search_MH-CB" / ad group "Dyslexia Reading Specialists" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "dyslexia reading specialist" — dyslexia reading specialist

Keyword "dyslexia reading specialist" in campaign "MBD_Literacy_Search_MH-CB" / ad group "Dyslexia Reading Specialists" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "dyslexia reading specialist" — dyslexia reading specialist

Keyword "dyslexia reading specialist" in campaign "MBD_Literacy_Search_MH-CB" / ad group "Dyslexia Reading Specialists" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "structured literacy dyslexia specialist" — structured literacy dyslexia specialist

Keyword "structured literacy dyslexia specialist" in campaign "MBD_Literacy_Search_MH-CB" / ad group "Dyslexia Reading Specialists" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "orton gillingham near me" — orton gillingham near me

Keyword "orton gillingham near me" in campaign "MBD_Literacy_Search_MH-CB" / ad group "Orton-Gillingham Tutoring" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "orton gillingham tutoring near me" — orton gillingham tutoring near me

Keyword "orton gillingham tutoring near me" in campaign "MBD_Literacy_Search_MH-CB" / ad group "Orton-Gillingham Tutoring" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "orton gillingham tutoring near me" — orton gillingham tutoring near me

Keyword "orton gillingham tutoring near me" in campaign "MBD_Literacy_Search_MH-CB" / ad group "Orton-Gillingham Tutoring" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "og tutors near me" — og tutors near me

Keyword "og tutors near me" in campaign "MBD_Literacy_Search_MH-CB" / ad group "Orton-Gillingham Tutoring" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "og tutoring near me" — og tutoring near me

Keyword "og tutoring near me" in campaign "MBD_Literacy_Search_MH-CB" / ad group "Orton-Gillingham Tutoring" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "reading specialist near me" — reading specialist near me

Keyword "reading specialist near me" in campaign "MBD_Literacy_Search_MH-CB" / ad group "Reading Specialists" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "reading specialist near me" — reading specialist near me

Keyword "reading specialist near me" in campaign "MBD_Literacy_Search_MH-CB" / ad group "Reading Specialists" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 2/10 for "phonics tutoring near me" — phonics tutoring near me

Keyword "phonics tutoring near me" in campaign "MBD_Literacy_Search_MH-CB" / ad group "Reading Specialists" has a critically low Quality Score of 2. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 2
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "reading intervention programs children" — reading intervention programs children

Keyword "reading intervention programs children" in campaign "MBD_Literacy_Search_MH-CB" / ad group "Reading Specialists" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "executive skills coaching" — executive skills coaching

Keyword "executive skills coaching" in campaign "MBD_ExecFunction_Search_MH-CB" / ad group "Executive Function Coaching" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "coaching executive function" — coaching executive function

Keyword "coaching executive function" in campaign "MBD_ExecFunction_Search_MH-CB" / ad group "Executive Function Coaching" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "adhd and executive functioning" — adhd and executive functioning

Keyword "adhd and executive functioning" in campaign "MBD_ExecFunction_Search_MH-CB" / ad group "ADHD Coaching" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "adhd life coach near me" — adhd life coach near me

Keyword "adhd life coach near me" in campaign "MBD_ExecFunction_Search_MH-CB" / ad group "ADHD Coaching" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "executive function tutor" — executive function tutor

Keyword "executive function tutor" in campaign "MBD_ExecFunction_Search_MH-CB" / ad group "Executive Function Coaching Local" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "executive functioning tutor near me" — executive functioning tutor near me

Keyword "executive functioning tutor near me" in campaign "MBD_ExecFunction_Search_MH-CB" / ad group "Executive Function Coaching Local" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Landing page has 2 redirect(s) — https://www.themindbydesign.com/billing-payments-insurance

Landing page "https://www.themindbydesign.com/billing-payments-insurance" redirects through 2 hop(s) before reaching "https://www.themindbydesign.com/billing-insurance". Redirect chain: https://www.themindbydesign.com/billing-payments-insurance (301) -> http://www.themindbydesign.com/billing-insurance (301). Redirects increase load time and may reduce Quality Score.

Detail Value
Category landing_page_health
Metric Value 2
Threshold 0
Recommendation Update ad destination URLs to point directly to the final URL. Eliminate unnecessary redirects to improve page load speed.
WARNING Conversion action "Local actions - Directions" is 2 — Local actions - Directions

Conversion action "Local actions - Directions" (category: 16, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Clicks to call" is 3 — Clicks to call

Conversion action "Clicks to call" (category: 18, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Smart campaign ad clicks to call" is 2 — Smart campaign ad clicks to call

Conversion action "Smart campaign ad clicks to call" (category: 18, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Smart campaign map clicks to call" is 2 — Smart campaign map clicks to call

Conversion action "Smart campaign map clicks to call" (category: 18, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Smart campaign map directions" is 2 — Smart campaign map directions

Conversion action "Smart campaign map directions" (category: 16, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Calls from Smart Campaign Ads" is 2 — Calls from Smart Campaign Ads

Conversion action "Calls from Smart Campaign Ads" (category: 11, counting: 2) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Calls from ads" is 2 — Calls from ads

Conversion action "Calls from ads" (category: 11, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind By Design - GA4 (web) purchase" is 4 — Mind By Design - GA4 (web) purchase

Conversion action "Mind By Design - GA4 (web) purchase" (category: 4, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind By Design - GA4 (web) click_free_consultation_button_LP" is 3 — Mind By Design - GA4 (web) click_free_consultation_button_LP

Conversion action "Mind By Design - GA4 (web) click_free_consultation_button_LP" (category: 15, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind By Design - GA4 (web) click_to_call" is 3 — Mind By Design - GA4 (web) click_to_call

Conversion action "Mind By Design - GA4 (web) click_to_call" (category: 11, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind by Design (web) purchase" is 4 — Mind by Design (web) purchase

Conversion action "Mind by Design (web) purchase" (category: 4, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "IQ Testing SimplyBook" is 3 — IQ Testing SimplyBook

Conversion action "IQ Testing SimplyBook" (category: 4, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Submit lead form (thank-you page)" is 3 — Submit lead form (thank-you page)

Conversion action "Submit lead form (thank-you page)" (category: 13, counting: 2) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Android installs (all other apps)" is 3 — Android installs (all other apps)

Conversion action "Android installs (all other apps)" (category: 7, counting: 2) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Leads (129161)" is 3 — Leads (129161)

Conversion action "Leads (129161)" (category: 18, counting: 2) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Calls from Google ads" is 3 — Calls from Google ads

Conversion action "Calls from Google ads" (category: 18, counting: 2) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "ADHD_submit_lead_form" is 3 — ADHD_submit_lead_form

Conversion action "ADHD_submit_lead_form" (category: 13, counting: 2) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "ADHD_submint_lead_form" is 3 — ADHD_submint_lead_form

Conversion action "ADHD_submint_lead_form" (category: 13, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind by Design (web) form_submission" is 4 — Mind by Design (web) form_submission

Conversion action "Mind by Design (web) form_submission" (category: 13, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind by Design (web) click_to_call" is 4 — Mind by Design (web) click_to_call

Conversion action "Mind by Design (web) click_to_call" (category: 11, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind by Design (web) form_submit" is 4 — Mind by Design (web) form_submit

Conversion action "Mind by Design (web) form_submit" (category: 13, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind by Design (web) click_tracker" is 4 — Mind by Design (web) click_tracker

Conversion action "Mind by Design (web) click_tracker" (category: 18, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind by Design (web) phone_call" is 4 — Mind by Design (web) phone_call

Conversion action "Mind by Design (web) phone_call" (category: 11, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind by Design (web) phone_click" is 4 — Mind by Design (web) phone_click

Conversion action "Mind by Design (web) phone_click" (category: 11, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind by Design (web) email_click" is 4 — Mind by Design (web) email_click

Conversion action "Mind by Design (web) email_click" (category: 18, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Submit lead form" is 2 — Submit lead form

Conversion action "Submit lead form" (category: 13, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Newsletter Sign-up" is 2 — Newsletter Sign-up

Conversion action "Newsletter Sign-up" (category: 5, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Calls from website visits" is 2 — Calls from website visits

Conversion action "Calls from website visits" (category: 11, counting: 2) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Wasted $80.96 on "autism test" — autism test

Search term "autism test" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Psychoeducational Evaluations" spent $80.96 across 15 clicks with 0 conversion(s). Match type: UNSPECIFIED.

Detail Value
Category search_term_waste
Metric Value 80.962063
Threshold 10
Recommendation Add this search term as a negative keyword to prevent further wasted spend. Review match types to tighten targeting.
WARNING Wasted $56.25 on "dyslexia test" — dyslexia test

Search term "dyslexia test" in campaign "MBD_Assessment_Search_MH-CB" / ad group "Dyslexia Testing" spent $56.25 across 13 clicks with 0 conversion(s). Match type: UNSPECIFIED.

Detail Value
Category search_term_waste
Metric Value 56.25
Threshold 10
Recommendation Add this search term as a negative keyword to prevent further wasted spend. Review match types to tighten targeting.
WARNING Wasted $38.49 on "readworks" — readworks

Search term "readworks" in campaign "MBD_Literacy_Search_MH-CB" / ad group "Reading Specialists" spent $38.49 across 7 clicks with 0 conversion(s). Match type: UNSPECIFIED.

Detail Value
Category search_term_waste
Metric Value 38.494701
Threshold 10
Recommendation Add this search term as a negative keyword to prevent further wasted spend. Review match types to tighten targeting.
WARNING Wasted $21.21 on "mind by design campbell" — mind by design campbell

Search term "mind by design campbell" in campaign "MBD_Brand_Search_MH-CB" / ad group "Brand Terms" spent $21.21 across 13 clicks with 0 conversion(s). Match type: UNSPECIFIED.

Detail Value
Category search_term_waste
Metric Value 21.21
Threshold 10
Recommendation Add this search term as a negative keyword to prevent further wasted spend. Review match types to tighten targeting.
WARNING 0.9% impression share lost to budget — MBD_Assessment_Search_MH-CB

Campaign "MBD_Assessment_Search_MH-CB" is losing 0.9% of impression share due to budget constraints. Daily budget: $44.00.

Detail Value
Category budget_efficiency
Metric Value 0.9001
Threshold 0
Recommendation Increase the daily budget to capture lost impression share, or optimize bids and targeting to get more value from the current budget.
WARNING 0.9% impression share lost to budget — MBD_Literacy_Search_MH-CB

Campaign "MBD_Literacy_Search_MH-CB" is losing 0.9% of impression share due to budget constraints. Daily budget: $17.00.

Detail Value
Category budget_efficiency
Metric Value 0.9001
Threshold 0
Recommendation Increase the daily budget to capture lost impression share, or optimize bids and targeting to get more value from the current budget.
WARNING 0.9% impression share lost to budget — MBD_ExecFunction_Search_MH-CB

Campaign "MBD_ExecFunction_Search_MH-CB" is losing 0.9% of impression share due to budget constraints. Daily budget: $17.00.

Detail Value
Category budget_efficiency
Metric Value 0.9001
Threshold 0
Recommendation Increase the daily budget to capture lost impression share, or optimize bids and targeting to get more value from the current budget.
WARNING 0.5% impression share lost to budget — MBD_Brand_Search_MH-CB

Campaign "MBD_Brand_Search_MH-CB" is losing 0.5% of impression share due to budget constraints. Daily budget: $5.00.

Detail Value
Category budget_efficiency
Metric Value 0.46788990825688076
Threshold 0
Recommendation Increase the daily budget to capture lost impression share, or optimize bids and targeting to get more value from the current budget.