Diagnostic Analysis

Client: mind-matters-sf Date: February 13, 2026
2
Critical
35
Warning
2
Info
39
Total Findings

● Critical Issues

Money is being wasted now — requires immediate action.

CRITICAL $125.22 spent with zero conversions — Brand - Mind Matters

Campaign "Brand - Mind Matters" has spent $125.22 (above the $50 threshold) with zero conversions. This may indicate a tracking issue or poor campaign targeting.

Detail Value
Category conversion_tracking
Metric Value 125.221672
Threshold 50
Recommendation Verify conversion tracking tags are firing correctly. Check Google Tag Manager for errors. If tracking is correct, review targeting, landing pages, and ad relevance.
CRITICAL $491.60 spent with zero conversions — Search - ADHD & Executive Function

Campaign "Search - ADHD & Executive Function" has spent $491.60 (above the $50 threshold) with zero conversions. This may indicate a tracking issue or poor campaign targeting.

Detail Value
Category conversion_tracking
Metric Value 491.6
Threshold 50
Recommendation Verify conversion tracking tags are firing correctly. Check Google Tag Manager for errors. If tracking is correct, review targeting, landing pages, and ad relevance.

▲ Warnings

Degrading performance — monitor and address soon.

WARNING CTR declined 23.3% WoW — Brand - Mind Matters

Campaign "Brand - Mind Matters" CTR fell from 6.08% to 4.66% (-23.3% change).

Detail Value
Category performance_trends
Metric Value -23.343587859865
Threshold -20
Recommendation Review ad copy relevance, keyword match types, and search term reports. Test new ad variations to improve engagement.
WARNING Quality Score 0/10 for "adult add test" — adult add test

Keyword "adult add test" in campaign "Search - ADHD & Executive Function" / ad group "ADD Assessment" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "mind matters" — mind matters

Keyword "mind matters" in campaign "Brand - Mind Matters" / ad group "Brand Core" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "mind matters psychology" — mind matters psychology

Keyword "mind matters psychology" in campaign "Brand - Mind Matters" / ad group "Brand Core" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "mind matters san francisco" — mind matters san francisco

Keyword "mind matters san francisco" in campaign "Brand - Mind Matters" / ad group "Brand Core" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "mind matters berkeley" — mind matters berkeley

Keyword "mind matters berkeley" in campaign "Brand - Mind Matters" / ad group "Brand Core" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "dr rebecca murray metzger" — dr rebecca murray metzger

Keyword "dr rebecca murray metzger" in campaign "Brand - Mind Matters" / ad group "Brand Core" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "kindergarten readiness assessment" — kindergarten readiness assessment

Keyword "kindergarten readiness assessment" in campaign "Search - Child Development Assessment" / ad group "Kindergarten Readiness" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "adhd evaluation" — adhd evaluation

Keyword "adhd evaluation" in campaign "Search - ADHD & Executive Function" / ad group "ADHD Evaluation" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "executive functioning assessment" — executive functioning assessment

Keyword "executive functioning assessment" in campaign "Search - ADHD & Executive Function" / ad group "ADHD Evaluation" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "executive functioning assessment for adults" — executive functioning assessment for adults

Keyword "executive functioning assessment for adults" in campaign "Search - ADHD & Executive Function" / ad group "ADHD Evaluation" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "delis kaplan executive function scale" — delis kaplan executive function scale

Keyword "delis kaplan executive function scale" in campaign "Search - ADHD & Executive Function" / ad group "Executive Function Testing" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "cognitive flexibility assessment" — cognitive flexibility assessment

Keyword "cognitive flexibility assessment" in campaign "Search - ADHD & Executive Function" / ad group "Executive Function Testing" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "executive dysfunction adhd test" — executive dysfunction adhd test

Keyword "executive dysfunction adhd test" in campaign "Search - ADHD & Executive Function" / ad group "Executive Function Testing" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "executive function self assessment" — executive function self assessment

Keyword "executive function self assessment" in campaign "Search - ADHD & Executive Function" / ad group "Executive Function Testing" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "behavior rating scale of executive function" — behavior rating scale of executive function

Keyword "behavior rating scale of executive function" in campaign "Search - ADHD & Executive Function" / ad group "Executive Function Testing" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "executive function assessment tool" — executive function assessment tool

Keyword "executive function assessment tool" in campaign "Search - ADHD & Executive Function" / ad group "Executive Function Testing" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Landing page has 1 redirect(s) — https://mindmatterspsychology.com/school-meetings

Landing page "https://mindmatterspsychology.com/school-meetings" redirects through 1 hop(s) before reaching "https://mind-matters.com.au/?utm_source=mindmatterspsychology". Redirect chain: https://mindmatterspsychology.com/school-meetings (301). Redirects increase load time and may reduce Quality Score.

Detail Value
Category landing_page_health
Metric Value 1
Threshold 0
Recommendation Update ad destination URLs to point directly to the final URL. Eliminate unnecessary redirects to improve page load speed.
WARNING Landing page has 1 redirect(s) — https://mindmatterspsychology.com/schedule

Landing page "https://mindmatterspsychology.com/schedule" redirects through 1 hop(s) before reaching "https://mind-matters.com.au/?utm_source=mindmatterspsychology". Redirect chain: https://mindmatterspsychology.com/schedule (301). Redirects increase load time and may reduce Quality Score.

Detail Value
Category landing_page_health
Metric Value 1
Threshold 0
Recommendation Update ad destination URLs to point directly to the final URL. Eliminate unnecessary redirects to improve page load speed.
WARNING Landing page has 1 redirect(s) — https://mindmatterspsychology.com/iq-testing

Landing page "https://mindmatterspsychology.com/iq-testing" redirects through 1 hop(s) before reaching "https://mind-matters.com.au/?utm_source=mindmatterspsychology". Redirect chain: https://mindmatterspsychology.com/iq-testing (301). Redirects increase load time and may reduce Quality Score.

Detail Value
Category landing_page_health
Metric Value 1
Threshold 0
Recommendation Update ad destination URLs to point directly to the final URL. Eliminate unnecessary redirects to improve page load speed.
WARNING Conversion action "Mind Matters (MM) (web) purchase" is 4 — Mind Matters (MM) (web) purchase

Conversion action "Mind Matters (MM) (web) purchase" (category: 4, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Call Tracking Lead" is 3 — Call Tracking Lead

Conversion action "Call Tracking Lead" (category: 2, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Call Tracking Sale" is 3 — Call Tracking Sale

Conversion action "Call Tracking Sale" (category: 2, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind Matter SF (web) form_submission" is 3 — Mind Matter SF (web) form_submission

Conversion action "Mind Matter SF (web) form_submission" (category: 13, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Calls from ads" is 2 — Calls from ads

Conversion action "Calls from ads" (category: 11, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind Matters (MM) (web) close_convert_lead" is 4 — Mind Matters (MM) (web) close_convert_lead

Conversion action "Mind Matters (MM) (web) close_convert_lead" (category: 3, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind Matters (MM) (web) qualify_lead" is 4 — Mind Matters (MM) (web) qualify_lead

Conversion action "Mind Matters (MM) (web) qualify_lead" (category: 3, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind Matters (MM) (web) email_click" is 4 — Mind Matters (MM) (web) email_click

Conversion action "Mind Matters (MM) (web) email_click" (category: 18, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind Matters (MM) (web) phone_click" is 4 — Mind Matters (MM) (web) phone_click

Conversion action "Mind Matters (MM) (web) phone_click" (category: 11, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Mind Matters (MM) (web) sign_up" is 4 — Mind Matters (MM) (web) sign_up

Conversion action "Mind Matters (MM) (web) sign_up" (category: 5, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Form Submission" is 2 — Form Submission

Conversion action "Form Submission" (category: 13, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Phone Click - Website" is 2 — Phone Click - Website

Conversion action "Phone Click - Website" (category: 11, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Wasted $12.35 on "youper" — youper

Search term "youper" in campaign "Brand - Mind Matters" / ad group "Brand Core" spent $12.35 across 10 clicks with 0 conversion(s). Match type: UNSPECIFIED.

Detail Value
Category search_term_waste
Metric Value 12.35
Threshold 10
Recommendation Add this search term as a negative keyword to prevent further wasted spend. Review match types to tighten targeting.
WARNING 0.2% impression share lost to budget — Brand - Mind Matters

Campaign "Brand - Mind Matters" is losing 0.2% of impression share due to budget constraints. Daily budget: $5.00.

Detail Value
Category budget_efficiency
Metric Value 0.20041044058231258
Threshold 0
Recommendation Increase the daily budget to capture lost impression share, or optimize bids and targeting to get more value from the current budget.
WARNING 0.2% impression share lost to budget — Search - ADHD & Executive Function

Campaign "Search - ADHD & Executive Function" is losing 0.2% of impression share due to budget constraints. Daily budget: $35.00.

Detail Value
Category budget_efficiency
Metric Value 0.24319066147859922
Threshold 0
Recommendation Increase the daily budget to capture lost impression share, or optimize bids and targeting to get more value from the current budget.

ℹ Optimization Opportunities

Areas that could be improved for better performance.

INFO Quality Score 3/10 for "adhd assessment" — adhd assessment

Keyword "adhd assessment" in campaign "Search - ADHD & Executive Function" / ad group "ADHD Evaluation" has a below-acceptable Quality Score of 3. Component breakdown: Expected CTR: BELOW_AVERAGE, Ad Relevance: ABOVE_AVERAGE, Landing Page: BELOW_AVERAGE.

Detail Value
Category quality_score
Metric Value 3
Threshold 5
Recommendation Monitor this keyword and consider ad copy or landing page improvements to raise the Quality Score above the acceptable threshold.
INFO Budget underspend at 0.0% — Search - Child Development Assessment

Campaign "Search - Child Development Assessment" is only utilizing 0.0% of its $10.00 daily budget (threshold: 50%). 7-day total spend: $0.00.

Detail Value
Category budget_efficiency
Metric Value 0
Threshold 50
Recommendation Investigate why the campaign is not spending its full budget. Check keyword volume, bid levels, and targeting restrictions. Consider reallocating unused budget to higher-performing campaigns.