Action Items
Brand - Mind Matters
Current State
Campaign 'Brand - Mind Matters' has 125.221672 conversions with spend of 50
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
Search - ADHD & Executive Function
Current State
Campaign 'Search - ADHD & Executive Function' has 491.6 conversions with spend of 50
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
Brand - Mind Matters
Current State
CTR declined 23.3% WoW: -23.343587859865 (threshold: -20)
Recommended Change
Review bid strategy, ad copy, and targeting settings for this campaign; check search term report for irrelevant queries
Why: Campaign "Brand - Mind Matters" CTR fell from 6.08% to 4.66% (-23.3% change).
mind matters
Current State
Quality Score 0 (threshold: 3) for keyword 'mind matters'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
mind matters psychology
Current State
Quality Score 0 (threshold: 3) for keyword 'mind matters psychology'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
mind matters san francisco
Current State
Quality Score 0 (threshold: 3) for keyword 'mind matters san francisco'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
mind matters berkeley
Current State
Quality Score 0 (threshold: 3) for keyword 'mind matters berkeley'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
dr rebecca murray metzger
Current State
Quality Score 0 (threshold: 3) for keyword 'dr rebecca murray metzger'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
adult add test
Current State
Quality Score 0 (threshold: 3) for keyword 'adult add test'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
adhd evaluation
Current State
Quality Score 0 (threshold: 3) for keyword 'adhd evaluation'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
executive functioning assessment
Current State
Quality Score 0 (threshold: 3) for keyword 'executive functioning assessment'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
executive functioning assessment for adults
Current State
Quality Score 0 (threshold: 3) for keyword 'executive functioning assessment for adults'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
delis kaplan executive function scale
Current State
Quality Score 0 (threshold: 3) for keyword 'delis kaplan executive function scale'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
cognitive flexibility assessment
Current State
Quality Score 0 (threshold: 3) for keyword 'cognitive flexibility assessment'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
executive dysfunction adhd test
Current State
Quality Score 0 (threshold: 3) for keyword 'executive dysfunction adhd test'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
executive function self assessment
Current State
Quality Score 0 (threshold: 3) for keyword 'executive function self assessment'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
behavior rating scale of executive function
Current State
Quality Score 0 (threshold: 3) for keyword 'behavior rating scale of executive function'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
executive function assessment tool
Current State
Quality Score 0 (threshold: 3) for keyword 'executive function assessment tool'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
kindergarten readiness assessment
Current State
Quality Score 0 (threshold: 3) for keyword 'kindergarten readiness assessment'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
https://mindmatterspsychology.com/school-meetings
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'mind matters'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/school-meetings
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'mind matters'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/school-meetings
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'mind matters psychology'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/school-meetings
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'mind matters psychology'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/school-meetings
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'rebecca murray metzger'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/school-meetings
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'rebecca murray metzger'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/school-meetings
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'adult add test'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/school-meetings
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'adult add test'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/school-meetings
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'adhd evaluation'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/school-meetings
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'adhd evaluation'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/school-meetings
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'adhd assessment'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/school-meetings
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'adhd assessment'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/school-meetings
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'executive functioning assessment'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/school-meetings
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'executive functioning assessment'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/schedule
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'mind matters'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/schedule
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'mind matters'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/schedule
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'mind matters psychology'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/schedule
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'mind matters psychology'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/schedule
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'rebecca murray metzger'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/schedule
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'rebecca murray metzger'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/schedule
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'adult add test'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/schedule
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'adult add test'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/schedule
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'adhd evaluation'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/schedule
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'adhd evaluation'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/schedule
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'adhd assessment'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/schedule
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'adhd assessment'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/schedule
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'executive functioning assessment'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/schedule
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'executive functioning assessment'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/iq-testing
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'mind matters'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/iq-testing
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'mind matters'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/iq-testing
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'mind matters psychology'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/iq-testing
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'mind matters psychology'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/iq-testing
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'rebecca murray metzger'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/iq-testing
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'rebecca murray metzger'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/iq-testing
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'adult add test'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/iq-testing
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'adult add test'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/iq-testing
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'adhd evaluation'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/iq-testing
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'adhd evaluation'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/iq-testing
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'adhd assessment'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/iq-testing
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'adhd assessment'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/iq-testing
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Change H1 from 'Rediscover your wellbeing with our clinical psychologists by your side' to include 'executive functioning assessment'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
https://mindmatterspsychology.com/iq-testing
Current State
H1: 'Rediscover your wellbeing with our clinical psychologists by your side'; Meta: 'Purposely built clinical psychology practice in Bondi Junction. Experienced psyc...'
Recommended Change
Update meta description to include 'executive functioning assessment'
Why: Aligning landing page content with targeting keywords improves Quality Score and ad relevance
Mind Matters (MM) (web) purchase
Current State
Campaign 'Mind Matters (MM) (web) purchase' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
Call Tracking Lead
Current State
Campaign 'Call Tracking Lead' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
Call Tracking Sale
Current State
Campaign 'Call Tracking Sale' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
Mind Matter SF (web) form_submission
Current State
Campaign 'Mind Matter SF (web) form_submission' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
Calls from ads
Current State
Campaign 'Calls from ads' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
Mind Matters (MM) (web) close_convert_lead
Current State
Campaign 'Mind Matters (MM) (web) close_convert_lead' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
Mind Matters (MM) (web) qualify_lead
Current State
Campaign 'Mind Matters (MM) (web) qualify_lead' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
Mind Matters (MM) (web) email_click
Current State
Campaign 'Mind Matters (MM) (web) email_click' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
Mind Matters (MM) (web) phone_click
Current State
Campaign 'Mind Matters (MM) (web) phone_click' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
Mind Matters (MM) (web) sign_up
Current State
Campaign 'Mind Matters (MM) (web) sign_up' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
Form Submission
Current State
Campaign 'Form Submission' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
Phone Click - Website
Current State
Campaign 'Phone Click - Website' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
youper
Current State
Search term 'youper' spent 12.35 with 10 conversions
Recommended Change
Add 'youper' as a negative keyword in the campaign or ad group
Why: Blocking wasteful search terms reduces wasted spend and improves overall campaign ROAS
Brand - Mind Matters
Current State
Campaign 'Brand - Mind Matters' budget utilization: 0.20041044058231258 (threshold: 0)
Recommended Change
Adjust daily budget to align with actual spend patterns; review impression share lost to budget and reallocate from underperforming campaigns
Why: Campaign "Brand - Mind Matters" is losing 0.2% of impression share due to budget constraints. Daily budget: $5.00.
Search - ADHD & Executive Function
Current State
Campaign 'Search - ADHD & Executive Function' budget utilization: 0.24319066147859922 (threshold: 0)
Recommended Change
Adjust daily budget to align with actual spend patterns; review impression share lost to budget and reallocate from underperforming campaigns
Why: Campaign "Search - ADHD & Executive Function" is losing 0.2% of impression share due to budget constraints. Daily budget: $35.00.
adhd assessment
Current State
expected CTR is BELOW_AVERAGE for keyword 'adhd assessment'
Recommended Change
Improve ad relevance for keyword 'adhd assessment' by testing new ad copy with the keyword in headlines; add responsive search ad variations
Why: Improving expected CTR raises Quality Score, lowering CPC and improving ad rank
adhd assessment
Current State
ad relevance is BELOW_AVERAGE for keyword 'adhd assessment'
Recommended Change
Improve ad relevance for keyword 'adhd assessment' by aligning ad copy with search intent; ensure the keyword appears in headlines and descriptions
Why: Improving ad relevance raises Quality Score, lowering CPC and improving ad rank
Search - Child Development Assessment
Current State
Campaign 'Search - Child Development Assessment' budget utilization: 0 (threshold: 50)
Recommended Change
Adjust daily budget to align with actual spend patterns; review impression share lost to budget and reallocate from underperforming campaigns
Why: Campaign "Search - Child Development Assessment" is only utilizing 0.0% of its $10.00 daily budget (threshold: 50%). 7-day total spend: $0.00.