Weekly Summary

Client: Mind Matters SF Date: February 13, 2026

Diagnostic Overview

2
Critical
35
Warning
2
Info
79
Action Items

Performance Highlights (7-Day)

Campaign Clicks Cost Conversions CTR
Brand - Mind Matters 35 $41.01 0 4.7%
Search - ADHD & Executive Function 20 $248.05 0 5.7%
Search - Child Development Assessment 0 $0.00 0 0.0%

Top Issues

CRITICAL $125.22 spent with zero conversions — Brand - Mind Matters

Verify conversion tracking tags are firing correctly. Check Google Tag Manager for errors. If tracking is correct, review targeting, landing pages, and ad relevance.

CRITICAL $491.60 spent with zero conversions — Search - ADHD & Executive Function

Verify conversion tracking tags are firing correctly. Check Google Tag Manager for errors. If tracking is correct, review targeting, landing pages, and ad relevance.

WARNING CTR declined 23.3% WoW — Brand - Mind Matters

Review ad copy relevance, keyword match types, and search term reports. Test new ad variations to improve engagement.

WARNING Quality Score 0/10 for "adult add test" — adult add test

Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.

WARNING Quality Score 0/10 for "mind matters" — mind matters

Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.

Top Action Items

P1 Brand - Mind Matters

Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads

P1 Search - ADHD & Executive Function

Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads

P2 Brand - Mind Matters

Review bid strategy, ad copy, and targeting settings for this campaign; check search term report for irrelevant queries

P2 mind matters

Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.

P2 mind matters psychology

Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.