Diagnostic Analysis

Client: olive-leaf-therapy Date: February 13, 2026
0
Critical
45
Warning
0
Info
45
Total Findings

▲ Warnings

Degrading performance — monitor and address soon.

WARNING CTR declined 59.8% WoW — Olive Leaf - Leads-Search (August 2023+)

Campaign "Olive Leaf - Leads-Search (August 2023+)" CTR fell from 14.86% to 5.98% (-59.8% change).

Detail Value
Category performance_trends
Metric Value -59.75135975135974
Threshold -20
Recommendation Review ad copy relevance, keyword match types, and search term reports. Test new ad variations to improve engagement.
WARNING Quality Score 0/10 for "married consultant" — married consultant

Keyword "married consultant" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Divorce therapy" — Divorce therapy

Keyword "Divorce therapy" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Student therapy" — Student therapy

Keyword "Student therapy" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "couples counseling therapist" — couples counseling therapist

Keyword "couples counseling therapist" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Divorce counseling" — Divorce counseling

Keyword "Divorce counseling" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Free therapy" — Free therapy

Keyword "Free therapy" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Therapy hiring" — Therapy hiring

Keyword "Therapy hiring" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "love relationship consultant" — love relationship consultant

Keyword "love relationship consultant" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Children's counseling" — Children's counseling

Keyword "Children's counseling" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "conjoint therapy near me" — conjoint therapy near me

Keyword "conjoint therapy near me" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Kids therapy" — Kids therapy

Keyword "Kids therapy" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Couples counseling books" — Couples counseling books

Keyword "Couples counseling books" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Couples counseling jobs" — Couples counseling jobs

Keyword "Couples counseling jobs" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Couples counseling reviews" — Couples counseling reviews

Keyword "Couples counseling reviews" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Couples counseling training" — Couples counseling training

Keyword "Couples counseling training" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Couples therapy courses" — Couples therapy courses

Keyword "Couples therapy courses" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Couples therapy medication" — Couples therapy medication

Keyword "Couples therapy medication" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Free couples counseling" — Free couples counseling

Keyword "Free couples counseling" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Relationship counseling drugs" — Relationship counseling drugs

Keyword "Relationship counseling drugs" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Relationship therapy resources" — Relationship therapy resources

Keyword "Relationship therapy resources" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "School couples counseling" — School couples counseling

Keyword "School couples counseling" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "Therapist reviews" — Therapist reviews

Keyword "Therapist reviews" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Quality Score 0/10 for "couples counseling 90803" — couples counseling 90803

Keyword "couples counseling 90803" in campaign "Olive Leaf - Leads-Search (August 2023+)" / ad group "Couples Counseling (Exacts)" has a critically low Quality Score of 0. Component breakdown: Expected CTR: AVERAGE, Ad Relevance: AVERAGE, Landing Page: AVERAGE.

Detail Value
Category quality_score
Metric Value 0
Threshold 3
Recommendation Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
WARNING Conversion action "Contact Us" is 3 — Contact Us

Conversion action "Contact Us" (category: 18, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Smart campaign map clicks to call" is 2 — Smart campaign map clicks to call

Conversion action "Smart campaign map clicks to call" (category: 18, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Smart campaign map directions" is 2 — Smart campaign map directions

Conversion action "Smart campaign map directions" (category: 16, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Clicks to call" is 3 — Clicks to call

Conversion action "Clicks to call" (category: 18, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "www.oliveleaftherapy.com (web) purchase" is 4 — www.oliveleaftherapy.com (web) purchase

Conversion action "www.oliveleaftherapy.com (web) purchase" (category: 4, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Website (web) form_submit_ContactUs" is 4 — Website (web) form_submit_ContactUs

Conversion action "Website (web) form_submit_ContactUs" (category: 13, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Website (web) form_submit_Newsletter" is 4 — Website (web) form_submit_Newsletter

Conversion action "Website (web) form_submit_Newsletter" (category: 13, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Website (web) phone_number_click" is 4 — Website (web) phone_number_click

Conversion action "Website (web) phone_number_click" (category: 11, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Local actions - Directions" is 3 — Local actions - Directions

Conversion action "Local actions - Directions" (category: 16, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Smart campaign ad clicks to call" is 2 — Smart campaign ad clicks to call

Conversion action "Smart campaign ad clicks to call" (category: 18, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Contact Us_Submission" is 2 — Contact Us_Submission

Conversion action "Contact Us_Submission" (category: 18, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Newsletter_Subscribe" is 2 — Newsletter_Subscribe

Conversion action "Newsletter_Subscribe" (category: 10, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Phone Call Click_Google Ads" is 2 — Phone Call Click_Google Ads

Conversion action "Phone Call Click_Google Ads" (category: 18, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "test only" is 3 — test only

Conversion action "test only" (category: 4, counting: 3) has status "3". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 3
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Website (web) btn_Book a Session Today" is 4 — Website (web) btn_Book a Session Today

Conversion action "Website (web) btn_Book a Session Today" (category: 14, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Calls from ads" is 2 — Calls from ads

Conversion action "Calls from ads" (category: 11, counting: 3) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "www.oliveleaftherapy.com (web) email_click" is 4 — www.oliveleaftherapy.com (web) email_click

Conversion action "www.oliveleaftherapy.com (web) email_click" (category: 18, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "www.oliveleaftherapy.com (web) phone_click" is 4 — www.oliveleaftherapy.com (web) phone_click

Conversion action "www.oliveleaftherapy.com (web) phone_click" (category: 11, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "www.oliveleaftherapy.com (web) contact_form_submit" is 4 — www.oliveleaftherapy.com (web) contact_form_submit

Conversion action "www.oliveleaftherapy.com (web) contact_form_submit" (category: 18, counting: 3) has status "4". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 4
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING Conversion action "Lead form - Submit" is 2 — Lead form - Submit

Conversion action "Lead form - Submit" (category: 13, counting: 2) has status "2". This action is not recording conversions.

Detail Value
Category conversion_tracking
Metric Value 2
Threshold ENABLED
Recommendation Review whether this conversion action should be re-enabled. If it was intentionally disabled, ensure an alternative action is active for accurate conversion tracking.
WARNING 0.3% impression share lost to budget — Olive Leaf - Leads-Search (August 2023+)

Campaign "Olive Leaf - Leads-Search (August 2023+)" is losing 0.3% of impression share due to budget constraints. Daily budget: $16.50.

Detail Value
Category budget_efficiency
Metric Value 0.30414746543778803
Threshold 0
Recommendation Increase the daily budget to capture lost impression share, or optimize bids and targeting to get more value from the current budget.