Action Punch List

Client: olive-leaf-therapy Date: February 13, 2026 Total Items: 45

Summary by Category

Category Items
performance_trends 1
quality_score 23
conversion_tracking 20
budget_efficiency 1

Action Items

P2 performance_trends

Olive Leaf - Leads-Search (August 2023+)

Current State
CTR declined 59.8% WoW: -59.75135975135974 (threshold: -20)
Recommended Change
Review bid strategy, ad copy, and targeting settings for this campaign; check search term report for irrelevant queries
Why: Campaign "Olive Leaf - Leads-Search (August 2023+)" CTR fell from 14.86% to 5.98% (-59.8% change).
P2 quality_score

married consultant

Current State
Quality Score 0 (threshold: 3) for keyword 'married consultant'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Divorce therapy

Current State
Quality Score 0 (threshold: 3) for keyword 'Divorce therapy'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Student therapy

Current State
Quality Score 0 (threshold: 3) for keyword 'Student therapy'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

couples counseling therapist

Current State
Quality Score 0 (threshold: 3) for keyword 'couples counseling therapist'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Divorce counseling

Current State
Quality Score 0 (threshold: 3) for keyword 'Divorce counseling'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Free therapy

Current State
Quality Score 0 (threshold: 3) for keyword 'Free therapy'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Therapy hiring

Current State
Quality Score 0 (threshold: 3) for keyword 'Therapy hiring'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

love relationship consultant

Current State
Quality Score 0 (threshold: 3) for keyword 'love relationship consultant'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Children's counseling

Current State
Quality Score 0 (threshold: 3) for keyword 'Children's counseling'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

conjoint therapy near me

Current State
Quality Score 0 (threshold: 3) for keyword 'conjoint therapy near me'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Kids therapy

Current State
Quality Score 0 (threshold: 3) for keyword 'Kids therapy'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Couples counseling books

Current State
Quality Score 0 (threshold: 3) for keyword 'Couples counseling books'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Couples counseling jobs

Current State
Quality Score 0 (threshold: 3) for keyword 'Couples counseling jobs'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Couples counseling reviews

Current State
Quality Score 0 (threshold: 3) for keyword 'Couples counseling reviews'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Couples counseling training

Current State
Quality Score 0 (threshold: 3) for keyword 'Couples counseling training'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Couples therapy courses

Current State
Quality Score 0 (threshold: 3) for keyword 'Couples therapy courses'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Couples therapy medication

Current State
Quality Score 0 (threshold: 3) for keyword 'Couples therapy medication'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Free couples counseling

Current State
Quality Score 0 (threshold: 3) for keyword 'Free couples counseling'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Relationship counseling drugs

Current State
Quality Score 0 (threshold: 3) for keyword 'Relationship counseling drugs'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Relationship therapy resources

Current State
Quality Score 0 (threshold: 3) for keyword 'Relationship therapy resources'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

School couples counseling

Current State
Quality Score 0 (threshold: 3) for keyword 'School couples counseling'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

Therapist reviews

Current State
Quality Score 0 (threshold: 3) for keyword 'Therapist reviews'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

couples counseling 90803

Current State
Quality Score 0 (threshold: 3) for keyword 'couples counseling 90803'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 conversion_tracking

Contact Us

Current State
Campaign 'Contact Us' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Smart campaign map clicks to call

Current State
Campaign 'Smart campaign map clicks to call' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Smart campaign map directions

Current State
Campaign 'Smart campaign map directions' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Clicks to call

Current State
Campaign 'Clicks to call' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.oliveleaftherapy.com (web) purchase

Current State
Campaign 'www.oliveleaftherapy.com (web) purchase' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Website (web) form_submit_ContactUs

Current State
Campaign 'Website (web) form_submit_ContactUs' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Website (web) form_submit_Newsletter

Current State
Campaign 'Website (web) form_submit_Newsletter' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Website (web) phone_number_click

Current State
Campaign 'Website (web) phone_number_click' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Local actions - Directions

Current State
Campaign 'Local actions - Directions' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Smart campaign ad clicks to call

Current State
Campaign 'Smart campaign ad clicks to call' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Contact Us_Submission

Current State
Campaign 'Contact Us_Submission' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Newsletter_Subscribe

Current State
Campaign 'Newsletter_Subscribe' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Phone Call Click_Google Ads

Current State
Campaign 'Phone Call Click_Google Ads' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

test only

Current State
Campaign 'test only' has 3 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Website (web) btn_Book a Session Today

Current State
Campaign 'Website (web) btn_Book a Session Today' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Calls from ads

Current State
Campaign 'Calls from ads' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.oliveleaftherapy.com (web) email_click

Current State
Campaign 'www.oliveleaftherapy.com (web) email_click' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.oliveleaftherapy.com (web) phone_click

Current State
Campaign 'www.oliveleaftherapy.com (web) phone_click' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

www.oliveleaftherapy.com (web) contact_form_submit

Current State
Campaign 'www.oliveleaftherapy.com (web) contact_form_submit' has 4 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

Lead form - Submit

Current State
Campaign 'Lead form - Submit' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 budget_efficiency

Olive Leaf - Leads-Search (August 2023+)

Current State
Campaign 'Olive Leaf - Leads-Search (August 2023+)' budget utilization: 0.30414746543778803 (threshold: 0)
Recommended Change
Adjust daily budget to align with actual spend patterns; review impression share lost to budget and reallocate from underperforming campaigns
Why: Campaign "Olive Leaf - Leads-Search (August 2023+)" is losing 0.3% of impression share due to budget constraints. Daily budget: $16.50.