Action Punch List

Client: parent-cooperative Date: February 13, 2026 Total Items: 106

Summary by Category

Category Items
quality_score 97
conversion_tracking 7
budget_efficiency 2

Action Items

P2 quality_score

california

Current State
Quality Score 0 (threshold: 3) for keyword 'california'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

wraparound

Current State
Quality Score 0 (threshold: 3) for keyword 'wraparound'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

mental health

Current State
Quality Score 0 (threshold: 3) for keyword 'mental health'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

sacramento

Current State
Quality Score 0 (threshold: 3) for keyword 'sacramento'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

dictionary

Current State
Quality Score 0 (threshold: 3) for keyword 'dictionary'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

elderly

Current State
Quality Score 0 (threshold: 3) for keyword 'elderly'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

veterans

Current State
Quality Score 0 (threshold: 3) for keyword 'veterans'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

solano

Current State
Quality Score 0 (threshold: 3) for keyword 'solano'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

county

Current State
Quality Score 0 (threshold: 3) for keyword 'county'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

definition

Current State
Quality Score 0 (threshold: 3) for keyword 'definition'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

support group

Current State
Quality Score 0 (threshold: 3) for keyword 'support group'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

wraparound program

Current State
Quality Score 0 (threshold: 3) for keyword 'wraparound program'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

wraparound services

Current State
Quality Score 0 (threshold: 3) for keyword 'wraparound services'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

high fidelity wraparound

Current State
Quality Score 0 (threshold: 3) for keyword 'high fidelity wraparound'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

wraparound care

Current State
Quality Score 0 (threshold: 3) for keyword 'wraparound care'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

family wraparound services

Current State
Quality Score 0 (threshold: 3) for keyword 'family wraparound services'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

california

Current State
Quality Score 0 (threshold: 3) for keyword 'california'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

sacramento

Current State
Quality Score 0 (threshold: 3) for keyword 'sacramento'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

solano

Current State
Quality Score 0 (threshold: 3) for keyword 'solano'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

what is

Current State
Quality Score 0 (threshold: 3) for keyword 'what is'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

definition

Current State
Quality Score 0 (threshold: 3) for keyword 'definition'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

for seniors

Current State
Quality Score 0 (threshold: 3) for keyword 'for seniors'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

for veterans

Current State
Quality Score 0 (threshold: 3) for keyword 'for veterans'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

wrap around support

Current State
Quality Score 0 (threshold: 3) for keyword 'wrap around support'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

high fidelity

Current State
Quality Score 0 (threshold: 3) for keyword 'high fidelity'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoptive family support services

Current State
Quality Score 0 (threshold: 3) for keyword 'adoptive family support services'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

trauma informed support

Current State
Quality Score 0 (threshold: 3) for keyword 'trauma informed support'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoptive parent support

Current State
Quality Score 0 (threshold: 3) for keyword 'adoptive parent support'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption family counseling

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption family counseling'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

washington

Current State
Quality Score 0 (threshold: 3) for keyword 'washington'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

oregon

Current State
Quality Score 0 (threshold: 3) for keyword 'oregon'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

arizona

Current State
Quality Score 0 (threshold: 3) for keyword 'arizona'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

how to adopt

Current State
Quality Score 0 (threshold: 3) for keyword 'how to adopt'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption agencies

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption agencies'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

nevada

Current State
Quality Score 0 (threshold: 3) for keyword 'nevada'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption process

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption process'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

southern california adoption agency

Current State
Quality Score 0 (threshold: 3) for keyword 'southern california adoption agency'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

northern california adoption agency

Current State
Quality Score 0 (threshold: 3) for keyword 'northern california adoption agency'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

post adoption support california

Current State
Quality Score 0 (threshold: 3) for keyword 'post adoption support california'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

wraparound services california

Current State
Quality Score 0 (threshold: 3) for keyword 'wraparound services california'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption support solano county

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption support solano county'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

california adoption support services

Current State
Quality Score 0 (threshold: 3) for keyword 'california adoption support services'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption support sacramento

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption support sacramento'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

agencies

Current State
Quality Score 0 (threshold: 3) for keyword 'agencies'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

custody

Current State
Quality Score 0 (threshold: 3) for keyword 'custody'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

counseling

Current State
Quality Score 0 (threshold: 3) for keyword 'counseling'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adopting

Current State
Quality Score 0 (threshold: 3) for keyword 'adopting'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

therapy

Current State
Quality Score 0 (threshold: 3) for keyword 'therapy'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption process

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption process'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

dissolution

Current State
Quality Score 0 (threshold: 3) for keyword 'dissolution'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

crisis

Current State
Quality Score 0 (threshold: 3) for keyword 'crisis'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption lawyer

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption lawyer'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

post adoption support

Current State
Quality Score 0 (threshold: 3) for keyword 'post adoption support'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

disruption

Current State
Quality Score 0 (threshold: 3) for keyword 'disruption'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption support groups

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption support groups'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption support services

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption support services'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

child placement

Current State
Quality Score 0 (threshold: 3) for keyword 'child placement'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

post adoption depression

Current State
Quality Score 0 (threshold: 3) for keyword 'post adoption depression'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoptive family support

Current State
Quality Score 0 (threshold: 3) for keyword 'adoptive family support'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoptive parent support

Current State
Quality Score 0 (threshold: 3) for keyword 'adoptive parent support'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption family support

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption family support'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption legalization

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption legalization'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

find adoptable children

Current State
Quality Score 0 (threshold: 3) for keyword 'find adoptable children'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

behavior problems

Current State
Quality Score 0 (threshold: 3) for keyword 'behavior problems'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

custody

Current State
Quality Score 0 (threshold: 3) for keyword 'custody'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

open adoption

Current State
Quality Score 0 (threshold: 3) for keyword 'open adoption'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

birth parents

Current State
Quality Score 0 (threshold: 3) for keyword 'birth parents'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

groups

Current State
Quality Score 0 (threshold: 3) for keyword 'groups'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

closed adoption

Current State
Quality Score 0 (threshold: 3) for keyword 'closed adoption'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

waiting

Current State
Quality Score 0 (threshold: 3) for keyword 'waiting'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

crisis

Current State
Quality Score 0 (threshold: 3) for keyword 'crisis'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

find birth parents

Current State
Quality Score 0 (threshold: 3) for keyword 'find birth parents'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

near me

Current State
Quality Score 0 (threshold: 3) for keyword 'near me'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

acting out

Current State
Quality Score 0 (threshold: 3) for keyword 'acting out'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

post adoption support

Current State
Quality Score 0 (threshold: 3) for keyword 'post adoption support'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

disruption

Current State
Quality Score 0 (threshold: 3) for keyword 'disruption'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

post adoption services

Current State
Quality Score 0 (threshold: 3) for keyword 'post adoption services'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

post adoption depression

Current State
Quality Score 0 (threshold: 3) for keyword 'post adoption depression'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

post adoption resources

Current State
Quality Score 0 (threshold: 3) for keyword 'post adoption resources'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

post adoption help

Current State
Quality Score 0 (threshold: 3) for keyword 'post adoption help'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

post adoption challenges

Current State
Quality Score 0 (threshold: 3) for keyword 'post adoption challenges'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption search

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption search'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

agencies

Current State
Quality Score 0 (threshold: 3) for keyword 'agencies'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

resources

Current State
Quality Score 0 (threshold: 3) for keyword 'resources'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

programs

Current State
Quality Score 0 (threshold: 3) for keyword 'programs'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

support groups

Current State
Quality Score 0 (threshold: 3) for keyword 'support groups'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

services

Current State
Quality Score 0 (threshold: 3) for keyword 'services'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption registry

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption registry'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

cost

Current State
Quality Score 0 (threshold: 3) for keyword 'cost'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

find biological parents

Current State
Quality Score 0 (threshold: 3) for keyword 'find biological parents'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adopted child behavior problems

Current State
Quality Score 0 (threshold: 3) for keyword 'adopted child behavior problems'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adopted child acting out

Current State
Quality Score 0 (threshold: 3) for keyword 'adopted child acting out'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption crisis help

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption crisis help'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption disruption prevention

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption disruption prevention'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption dissolution help

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption dissolution help'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adopted child trauma

Current State
Quality Score 0 (threshold: 3) for keyword 'adopted child trauma'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 quality_score

adoption family crisis

Current State
Quality Score 0 (threshold: 3) for keyword 'adoption family crisis'
Recommended Change
Improve ad relevance by tightening keyword-to-ad copy alignment. Review landing page experience and expected CTR components.
Why: Low Quality Score increases cost-per-click and reduces ad position
P2 conversion_tracking

PCC_LeadForm_FamilySupport

Current State
Campaign 'PCC_LeadForm_FamilySupport' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

PCC_LeadForm_WraparoundServices

Current State
Campaign 'PCC_LeadForm_WraparoundServices' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

PCC_LeadForm_SupportPrograms

Current State
Campaign 'PCC_LeadForm_SupportPrograms' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

PCC_LeadForm_BehavioralSupport

Current State
Campaign 'PCC_LeadForm_BehavioralSupport' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

PCC_LeadForm_CaliforniaServices

Current State
Campaign 'PCC_LeadForm_CaliforniaServices' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

PCC_WebsiteCall_AllPages

Current State
Campaign 'PCC_WebsiteCall_AllPages' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P2 conversion_tracking

PCC_LeadForm_PostAdoptionServices

Current State
Campaign 'PCC_LeadForm_PostAdoptionServices' has 2 conversions with spend of ENABLED
Recommended Change
Verify conversion tracking tag fires correctly on the landing page; check Google Tag Assistant; confirm conversion action is active in Google Ads
Why: Zero conversions with active spend indicates a tracking gap or a landing page issue preventing conversions
P3 budget_efficiency

PCC_Search_Wraparound_CA_2025-03

Current State
Campaign 'PCC_Search_Wraparound_CA_2025-03' budget utilization: 0 (threshold: 50)
Recommended Change
Adjust daily budget to align with actual spend patterns; review impression share lost to budget and reallocate from underperforming campaigns
Why: Campaign "PCC_Search_Wraparound_CA_2025-03" is only utilizing 0.0% of its $10.00 daily budget (threshold: 50%). 7-day total spend: $0.00.
P3 budget_efficiency

PCC_Search_Crisis_CA_2025-03

Current State
Campaign 'PCC_Search_Crisis_CA_2025-03' budget utilization: 0 (threshold: 50)
Recommended Change
Adjust daily budget to align with actual spend patterns; review impression share lost to budget and reallocate from underperforming campaigns
Why: Campaign "PCC_Search_Crisis_CA_2025-03" is only utilizing 0.0% of its $6.67 daily budget (threshold: 50%). 7-day total spend: $0.00.